SPONSORSHIP, MARKETING AND DELIVERABLES BREAKDOWN
DAILY OUTREACH
- Reintroduce local food and beverage businesses to our giveaway program and participate.
- This will be our ongoing daily routine for LFM’s education and branding campaign.
- Eric and the team will go out and educate local business owners about LFM and its sponsors.
GIFT CARD GIVEAWAY PROGRAM
Los Foodies Supports Local Businesses and Builds Community
- Each participating restaurant will be contributing an average of 5-10 gift cards each valued at $20 each.
- This is a low buy in for the local food and beverage economy. It is a promotional opportunity within this grand strategy. The participating local food and beverage industry sector and anyone working within this strategy will benefit.
- This sponsorship program/marketing strategy will compound over the course of the next 12 months.
Magnet That Engages
- This program develops ongoing brand building and loyalty for our sponsors and partners.
- Most local consumers love a good giveaway. Los Foodies Magazine has been doing its giveaway program for 8 years. Consumers love it.
NATIONAL FIERY FOODS AND BARBECUE SHOW
- Confirmed on 1/25/2020 with LFM as a sponsor for 2022.
- LFM will have a booth at the FFS. Last event we had three booths.
- LMF will be given 200 tickets to the event to giveaway as part of this sponsorship strategy. We can also create branded envelopes for the gift cards that are given to winners.
- Santa Fe and Albuquerque US Eagle locations can be the official location for giveaway participants to pick up gift bags.
- LFM will be giving away 200 gift bags.
- Examples of a bag include:
- 1 ticket to the event
- 1 T-shirt with branding for US Eagle & LFM
- 2-6 items of various hot sauces, salsas and barbecue sauces donated from the Scovie Awards program.
- Stickers and swag from any other participating sponsors.
- Opportunity to engage consumers that might not otherwise know about US Eagle and its services.
- Will have a TV monitor playing all past LFM produced videos on a loop.
CHOCOLATE AND COFFEE FESTIVAL
- Confirmed Participation
- This event is still 6 weeks away. We will be meeting with event producers before Valentine’s day to detail their marketing plan. Their campaign launches immediately after Valentine’s Day.
- We will have a booth at this event.
- The event producer is open to creative promotional ideas for our sponsors.
MONTHLY METRICS
Giveaway page metrics, social media metrics and any other metrics will be provided by LFM on the 28th of each month. This will allow US Eagle and LFM to pivot, postpone or pursue.
LOCAL CHEF RECIPE VIDEO PROGRAM
- The local food and beverage industry is always looking for creative ways to promote their businesses. LFM through its inhouse team is able to help by creating recipe videos starring participating professionals or highlighting businesses such as restaurants, caterers, farmers, ranchers and food product producers.
- Consumers love to engage in a recipe opportunity with their favorite chef, farm/ranch or product.
Some of the creative ways to do this include:
- Professional recipe video production.
- Each video production will have a common message woven into the production. The template will have the same information that gets carried on to each new production. This includes a brand message(s), logos, website and social URLs, icons, etc.
- Can be placed on LFM’s social media platforms, website and monthly newsletters.
GRAPHIC DESIGN, SOCIAL MEDIA POSTS, WEBPAGES
LFM is able to use its in house resources to support US Eagle Federal Credit Union with its goals. We can US Eagle with design needs. Will need to dive deeper into what that looks like.
- Graphic Design
- Social media “Stories” posts on Los Foodies social network w “Sponsored by: US Eagle Federal Credit Union” logo.
- Motion Graphics
- Promotional animated graphics with US Eagle Federal Credit Union’s brand message and logo.
- Promotional Videos
- Some ideas include producing promotional videos or collecting testimonials at branch locations that can be used later by US Eagle.
- Train Videos
- Website Representation
- We can build out a webpage(s) on our website along with banners placed strategically on our Giveaway, Recipes, Happy Hours and Sponsors webpages.
RESTAURANT INDUSTRY TRAINING VIDEO PROGRAM
- Through our restaurant industry training program we will partner with local restaurants and bars to produce restaurant industry training videos.
- This will help the community develop new industry professionals to join New Mexico’s Suffering workforce.
- Your logo and the branded message would be strategically positioned within these produced training videos. The landing page for our training program will also have our sponsor’s brand message and logo placed on this page.
NEW MEXICO LIVING SHOW
- Once our budget opens up Los Foodies Magazine will continue its monthly appearance on the New Mexico Living show with Chad Brummett.
- Los Foodies Magazine will use this opportunity to present NM Living’s audience any news from the past month or plans for the upcoming month.
- A perfect opportunity for our sponsor(s) to talk about their brand while building community. Or we can include our primary sponsor’s info during our appearance.
STUDIO 519/ COMCAST & CITY OF ALBUQUERQUE
- Studio 519 is a video production recording studio in Albuquerque, New Mexico. They have an ongoing partnership with the City of Albuquerque and Comcast’s Public Access Channel 27.
- Los Foodies Magazine has full access for non-promotional productions.
- This means that we can place our “I’m Here For The Food” and our recipe video program on their rotating schedule.
- This studio has all kinds of great studio gear.
- Through this production this is another great opportunity for us to showcase the branded sponsor’s video productions we worked on from the prior month.
- It is a platform for our partners and their brand message.
- Production is recorded live and then edited for channel 27.
LOS FOODIES MAGAZINE | ONGOING
- As our primary sponsor, we will add your brand message to the video productions you choose within your sponsorship level.
- Your brand message will also be on any landing pages within our website that are affiliated with this sponsorship program.
- Only major sponsors will be included in our monthly newsletter as well as within our social media platforms.
- We will also develop a landing page about your brand on our website and drive traffic to the landing page on our website thus driving traffic to your website.
NONPROFITS THAT SHARE CORE VALUES
- New Mexico Restaurant Association, New Mexico Farmers’ Marketing Association, Youthworks, 505 FOOD FIGHTS and/or Kitchen Angels
- Can be negotiated with each non-profit as part of a more complex community building and marketing strategy.
- These potential opportunities will build “good will” and community for our primary sponsor.
WHETHER YOU ARE A SMALL, MEDIUM OR A LARGE BUSINESS, WE HAVE THREE PACKAGES THAT WILL IMPROVE YOUR BUSINESS’S RETURN ON INVESTMENT. OUR DIGITAL MARKETING PACKAGES ARE CUSTOMIZABLE TO YOUR NEEDS AND BUDGET. ALL DESIGNED TO BUILD YOUR BRAND AND BRING YOU MORE CUSTOMERS.
Over the years, many food products, event producers and restaurants have seen Los Foodies Magazine’s platform as a great way to connect their products and services with our consumer audience.
- Events such as the Fiery Foods Show and the Chocolate and Coffee Show have given us event tickets and products to give away. It is a great way for consumers to try new places to eat and try new food products.
- We at Los Foodies Magazine are able to connect consumers with businesses through our website, email lists and social media platforms.
The power of Los Foodies Magazine Network with no frills. A budget-priced package for the business that simply wants exposure to a huge network of Foodies, or for businesses who may not have their own website yet.
- Featured Article on Los Foodies Magazine
- Mentions in our Email Newsletter Blasts
- Get your Posts Shared in our Social Media Platforms
- Professional Photoshoot (You keep final edits for your use.)
- “Lunch Mob” – We invite our Los Foodies Magazine members and followers to your location and order food, hoot photos and post on our member’s social media accounts. It is a great way to get exposure!
“Due to the uncertainty with the pandemic, we have decided to opt out of our Lunch Mob gatherings. Once the situation normalizes, we will continue to have our Lunch Mob events! We hope you understand.”
Video is the king of the Internet. Let our team of expert creatives put together a video ad campaign for you, that will be used in driving traffic and raising awareness about your brand through your ad campaign.
- Featured Article on Los Foodies Magazine
- Mentions in our Email Newsletter Blasts
- Get your Posts Shared in our Social Media Platforms
- A professional video shoot for use in the ad campaign that drives traffic to your article. (You keep the final edit.)
- Professional Photoshoot (You keep final edits for your use.)
- “Lunch Mob” – We invite our Los Foodies Magazine members and followers to your location and order food, hoot photos and post on our member’s social media accounts. It is a great way to get exposure!
“Due to the uncertainty with the pandemic, we have decided to opt out of our Lunch Mob gatherings. Once the situation normalizes, we will continue to have our Lunch Mob events! We hope you understand.”
